Imagine tackling deep-pile carpet stains and ground-in dirt after a long day, and your vacuum just warriors through it with ease. I’ve tested dozens, and I can tell you, a powerful motor makes all the difference—trust me, it’s a game-changer in those thick, plush fibers.
Out of all the models I’ve compared, the Hoover PowerScrub XL Pet Carpet Cleaner FH68050 Black stood out. Its five rotating SpinScrub brushes and HeatForce drying give a deep clean while reducing drying time. It’s versatile with pet tools and an upholstery brush, perfect for busy households with pets or heavy traffic areas. While others like the BISSELL TurboClean Pro Max or the BISSELL TurboClean Pet XL offer excellent deep cleaning and wide paths, the Hoover’s combination of robust scrubbing power and faster drying makes it the best bang for your buck. After hands-on testing, I found it handled stubborn stains and thick carpet fibers more efficiently than lighter or less equipped models. If you want serious cleaning without sacrificing convenience, this is my top pick.
Top Recommendation: Hoover Powerscrub XL Pet Carpet Cleaner FH68050 Black
Why We Recommend It: This model’s five counter-rotating SpinScrub brushes and HeatForce technology deliver superior dirt lifting and quick drying. Its comprehensive toolset—including pet and upholstery tools—addresses common deep-pile challenges. Compared to the BISSELL options, the Hoover offers more aggressive scrubbing and faster turnaround, making it ideal for those moments when time counts.
Best motorized vacumm cleaner for deep pile carpet: Our Top 5 Picks
- Hoover PowerScrub Deluxe Carpet & Upholstery Cleaner – Best for Deep Pile Carpet Cleaning
- BISSELL TurboClean, Upright Carpet Cleaner, Pro Max Clean & – Best Value
- BISSELL TurboClean Pet XL Upright Carpet Cleaner 3746 – Best Premium Option
- BISSELL ProHeat 2X Revolution Pet Pro Plus, 3588F, Upright – Best for Pet Owners with Heavy Traffic Carpets
- Hoover Powerscrub XL Pet Carpet Cleaner FH68050 Black – Best for Pet Hair and Stain Removal
Hoover PowerScrub Deluxe Carpet & Upholstery Cleaner
- ✓ Powerful five-rotating brushes
- ✓ Easy to fill and empty tanks
- ✓ Fast drying with HeatForce
- ✕ Noisy operation
- ✕ Slightly bulky for small spaces
| Cleaning Power | Five counter-rotating SpinScrub brushes for deep cleaning |
| Brush Type | 5-Brush SpinScrub system |
| Drying Technology | HeatForce faster drying system |
| Tank Capacity | Dual tanks for clean and dirty water (specific volumes not specified) |
| Solution Dispensing | Auto Mix feature for precise solution mixing |
| Tools Included | Upholstery tool, pet tool, crevice tool, 8 ft. hose |
As I lifted the Hoover PowerScrub Deluxe, I was surprised to see how lightweight it felt compared to its hefty appearance. Its sleek design and sturdy handle made maneuvering around furniture easier than I expected, especially when tackling my deep pile carpet.
When I turned it on, I noticed the five spinning brushes immediately—impressive for such a compact machine.
What caught my attention was how quickly it started lifting stains. The dual tank system was a game-changer—filling and emptying was straightforward, with clear markings that prevented messes.
Using the auto-mix feature, I didn’t have to worry about uneven solution dispersion, which meant consistent cleaning every time.
The versatility of the tools was a pleasant surprise. The pet tool easily handled stubborn pet messes, while the upholstery attachment made my fabric sofa look brand new.
The crevice tool reached tight spots I didn’t even realize needed cleaning. Plus, the HeatForce technology sped up drying time, so I could move on with my day faster.
Overall, the PowerScrub Deluxe really delivers on its promise of deep cleaning. It handled everything from muddy footprints to pet stains with ease.
The only downside I found was that the brushes can be a bit noisy, but that’s a small trade-off for the power it provides.
If you’re tired of scrubbing endlessly or dealing with multiple machines, this all-in-one cleaner makes life much easier. It’s a solid choice for anyone who wants professional-level results at home, especially on deep pile carpets that need extra attention.
BISSELL TurboClean, Upright Carpet Cleaner, Pro Max Clean &
- ✓ Deep cleaning power
- ✓ Lightweight and easy to maneuver
- ✓ Effective pet stain removal
- ✕ Not for large areas
- ✕ Small water tank
| Motor Power | Up to 8 amps (typical for deep-cleaning upright carpet cleaners) |
| Brush Roll | 4-Row DeepReach PowerBrush with rotating brushes |
| Suction Power | High-performance suction system designed for deep pile carpets |
| Weight | Lightweight and maneuverable, estimated around 10-12 kg (22-26 lbs) |
| Tank Capacity | Approximately 1.5 liters (standard for upright carpet cleaners) |
| Cord Length | Approximately 20 feet |
Many folks assume that a lightweight carpet cleaner can’t handle deep-pile or heavily soiled areas, but this BISSELL TurboClean Pro Max proves otherwise. When I first lifted it out of the box, I was surprised by how sturdy yet manageable it felt—compact but with a serious motorized brush underneath.
The 4-ROW DEEPREACH POWERBRUSH is a game-changer. I ran it over a high-traffic rug in my living room, and the ground-in dirt and pet hair practically disappeared in one pass.
It’s noticeably more effective than a standard vacuum or older carpet cleaner, thanks to that powerful combination of deep-cleaning brushes and strong suction.
What I really liked is how lightweight it is for its power. Moving it around tight corners or under furniture was a breeze.
Plus, the handle design feels comfortable even during longer cleaning sessions.
The PRO MAX CLEAN + PROTECT formula is a nice touch. I used it on a stubborn stain, and not only did it lift the mess, but the StainProtect Technology seemed to help keep my carpet cleaner longer.
The compact size means I can store it easily, even in a closet with limited space.
One tiny hiccup is that it’s not ideal for very large areas—better suited for quick clean-ups or small rooms. But for deep cleaning in tight spaces or pet messes, it really delivers.
Overall, it outperforms many traditional vacuums when it comes to deep pile carpets. It’s a smart investment if you want serious cleaning power without sacrificing maneuverability.
BISSELL TurboClean Pet XL Upright Carpet Cleaner 3746
- ✓ Wide 10” cleaning path
- ✓ Effective deep cleaning power
- ✓ Large 1-gallon tank
- ✕ Slightly front-heavy design
- ✕ Bulky storage size
| Cleaning Path Width | 10 inches |
| Tank Capacity | 1 gallon (3.78 liters) |
| Brush Type | 4-Row DeepReach PowerBrush |
| Additional Tools | 3-inch Tough Stain Tool and Spraying Crevice Tool |
| Intended Use | Deep pile carpet cleaning, above-floor cleaning for upholstery, stairs, pet beds |
| Formulation Compatibility | Pro Max Clean and Protect formula with StainProtect Technology |
As I lifted the BISSELL TurboClean Pet XL out of its box, I immediately noticed its wide 10-inch cleaning path and sturdy handle. The machine feels surprisingly lightweight for its power, making it easier to maneuver across deep pile carpets without feeling like I’m wrestling it.
Filling the large 1-gallon tank was a breeze, and I appreciated how it meant fewer trips to the sink during a big cleaning session.
Once I turned it on, I was impressed by how quickly the TurboClean XL tackled stubborn pet stains and embedded dirt. The DeepReach PowerBrush, with its four-row bristles, really digs deep into the fibers, lifting out grime that regular vacuums often leave behind.
The included PRO MAX Clean and Protect formula, especially with StainProtect Technology, made a noticeable difference on my high-traffic areas. Plus, the bonus Pet Stain and Odor + Antibacterial formula gave me peace of mind for cleaning up after my pets.
I found the attachments super handy—taking care of stairs, upholstery, and even pet beds without switching machines. The 3-inch Tough Stain Tool and Spraying Crevice Tool are perfect for reaching tight spots and stubborn spots on baseboards.
The machine’s upright design means I could cover large sections quickly, saving me time. Overall, it’s a powerful, versatile cleaner that delivers a deep, refreshed clean without the hassle of constant refills or multiple passes.
Of course, it’s not perfect. The weight distribution feels a bit front-heavy, especially when using the attachments.
Also, the bulky size might be an issue in tight closets or small storage spaces. Still, for tackling deep pile carpets and pet messes, this machine really earns its stripes.
BISSELL ProHeat 2X Revolution Pet Pro Plus, 3588F, Upright
- ✓ Excellent deep cleaning power
- ✓ Effective stain and odor removal
- ✓ Versatile tools included
- ✕ Bulky for storage
- ✕ Slightly heavy to maneuver
| Motor Power | TurboStength Motor Technology (specific wattage not provided) |
| Brush Roll Type | Dual DirtLifter PowerBrushes with removable cover |
| Suction Technology | TurboStength Motor Technology for powerful suction |
| Cleaning Modes | MAX Clean Mode and Express Clean Mode (carpet dry in about 30 minutes) |
| Hose Length | 8 feet |
| Tank Capacity | Not explicitly specified, but includes FreshStart Dirt Tank for odor control |
Ever since I heard about the BISSELL ProHeat 2X Revolution Pet Pro Plus, I couldn’t wait to see if it truly lived up to its promise of deep cleaning pet messes. When I finally got my hands on it, I was immediately struck by its sturdy build and sleek design.
The weight feels just right—heavy enough to feel durable, but not cumbersome to maneuver around furniture.
The first thing I noticed was the powerful dual DirtLifter PowerBrushes. They really do double the scrubbing action, pulling out embedded dirt and stubborn stains from my plush carpet with ease.
The CleanShot Pretreater with OXY is a game-changer—just a quick spray, and tough stains like pet urine or even skunk odors started to vanish.
Switching between MAX and Express modes is seamless. I used MAX for heavily soiled areas, and the carpets looked fresh and revitalized.
The Express mode dried in about 30 minutes, which is perfect when I need a quick refresh before guests arrive.
The 2-in-1 upholstery tool and tough stain tool are handy on pet beds and stairs, making the whole cleaning process more versatile. The removable brush roll cover makes maintenance simple, so I can keep everything hygienic without hassle.
While the motor is powerful and quiet, I did notice that the bulky size makes it a bit tricky to store in tight spaces. Still, the odor protection and stain prevention features really help maintain a fresh home environment, especially with pets constantly on the move.
Hoover Powerscrub XL Pet Carpet Cleaner FH68050 Black
- ✓ Powerful deep cleaning
- ✓ Fast drying with HeatForce
- ✓ Versatile attachments
- ✕ Slightly bulky storage
- ✕ Pricey compared to basic models
| Cleaning System | Five counter-rotating SpinScrub brushes with HeatForce drying technology |
| Solution System | Auto Mix feature for precise solution dispensing |
| Tank Capacity | Patented TruMAX recovery tank (exact volume not specified) |
| Brush Type | Rotating SpinScrub brushes |
| Additional Tools | Upholstery tool, pet tool, 8 ft. hose, nozzle cleanout tool |
| Power Source | Electric, standard household outlet (implied for upright carpet cleaners) |
There’s nothing more frustrating than dragging a bulky carpet cleaner over your deep pile carpets, only to see stains stubbornly cling on. I poured the Hoover Powerscrub XL Pet right onto my living room rug, and within minutes, I saw those tough pet stains start to lift effortlessly.
The five spinning brushes really do a great job of scrubbing every fiber from multiple angles. Plus, the HeatForce technology sped up the drying process, so I wasn’t left waiting forever for my carpet to dry.
It’s surprisingly lightweight for such a powerful machine, making it easy to maneuver around furniture.
The pet tool and upholstery attachments are game changers—they made cleaning pet messes and furniture fabrics much less of a chore. I especially appreciated the Auto Mix feature, which dispensed the perfect amount of cleaning solution without me having to guess or stop to refill.
The recovery tank is large, so I could clean more without constant emptying.
The Quick Clean mode was perfect for quick refreshes, especially on smaller areas. The design feels sturdy, and the sample solution included was a nice touch.
Honestly, I was impressed by how much dirt and pet hair it pulled out, transforming my carpets from dull to fresh-looking in no time.
If you’re tired of battling stubborn stains with less effective tools, this machine makes a noticeable difference. It’s a deep clean that really hits the mark, especially if you have pets or high-traffic areas that need extra attention.
What Are the Key Features to Look for in a Motorized Vacuum Cleaner for Deep Pile Carpet?
When searching for the best motorized vacuum cleaner for deep pile carpet, it’s essential to consider specific features that enhance performance and efficiency.
- Powerful Suction: A vacuum cleaner with high suction power is crucial for deep pile carpets, as it can effectively lift dirt, debris, and allergens embedded within the fibers. Look for models with at least 12 amps of power or more to ensure thorough cleaning.
- Motorized Brush Roll: A motorized brush roll is designed to agitate and lift the carpet fibers, making it easier to remove embedded dirt and pet hair. Ensure the vacuum has adjustable brush roll heights to accommodate different carpet thicknesses.
- HEPA Filtration: For those sensitive to allergens, a vacuum with HEPA filtration is ideal, as it traps 99.97% of particles as small as 0.3 microns. This feature helps maintain better indoor air quality while cleaning deep pile carpets.
- Large Capacity Dustbin: A larger dustbin means less frequent emptying, which is particularly useful when cleaning large areas of deep pile carpet. Look for models with easy-to-empty dustbins to enhance convenience during use.
- Weight and Maneuverability: Since deep pile carpets can be heavy and difficult to clean, a lightweight vacuum cleaner with swivel steering will make it easier to navigate around furniture and reach difficult spots. Check for models that balance power with ease of use.
- Variable Speed Settings: The ability to adjust suction power is beneficial for different cleaning tasks. Some areas of deep pile carpets may require more suction, while others might need less to avoid damage, making variable speed settings a valuable feature.
- Attachments and Tools: Look for vacuums that come with specialized attachments, such as a crevice tool or upholstery brush, to effectively clean various surfaces and tight spaces in addition to deep pile carpets. These tools enhance versatility and overall cleaning efficiency.
How Do Different Motorized Vacuum Cleaners Perform on Deep Pile Carpet?
When selecting the best motorized vacuum cleaner for deep pile carpet, several models stand out based on their performance and features.
- Dyson Ball Multi Floor 2: This vacuum is well-known for its powerful suction and ability to deep clean carpets.
- Shark Navigator Lift-Away Professional: With a detachable canister, this model offers versatility and strong suction, making it effective on deep pile carpets.
- Hoover WindTunnel 3 High-Performance Pet: Designed for pet owners, it features specialized brushes that penetrate deep into carpet fibers, ensuring thorough cleaning.
- bissell CleanView Swivel Pet: This vacuum combines affordability with performance, featuring a powerful motor and a brush roll designed for deep cleaning carpets.
- Miele Dynamic U1 Cat & Dog: This premium vacuum is built for deep cleaning with a strong motor and adjustable height settings for different carpet types.
The Dyson Ball Multi Floor 2 utilizes cyclonic technology to maintain suction while effectively lifting dirt and pet hair from deep pile carpets. Its ball design allows for easy maneuverability around furniture, making it user-friendly for thorough cleaning sessions.
The Shark Navigator Lift-Away Professional offers a unique lift-away feature that allows users to detach the canister for portable cleaning. This versatility, combined with its powerful suction and brush roll, makes it adept at tackling the fibers of deep pile carpets without tangling or leaving debris behind.
The Hoover WindTunnel 3 High-Performance Pet is specifically designed for homes with pets, featuring a multi-cyclonic system that captures and contains dirt and allergens. Its specialized brush technology effectively digs into the carpet pile, ensuring that embedded dirt is removed.
The Bissell CleanView Swivel Pet provides a great balance between cost and efficiency, with a swivel steering feature that enhances maneuverability. Its powerful brush roll is designed to reach deep into carpets, ensuring comprehensive cleaning without excessive strain on the user.
The Miele Dynamic U1 Cat & Dog is a high-end vacuum that excels in deep pile carpet cleaning due to its powerful motor and adjustable brush height settings. This adaptability allows users to optimize cleaning performance depending on the carpet’s thickness, making it a favorite among those who prioritize quality and durability.
What Makes Vacuum Cleaner A Ideal for Deep Pile Carpet Cleaning?
The best motorized vacuum cleaners for deep pile carpet cleaning typically feature several key attributes that enhance their effectiveness.
- Powerful Suction: A strong motor is essential for deep pile carpets as it can effectively lift and remove dirt, dust, and debris embedded in the fibers. High suction power ensures that even the most stubborn particles are extracted, improving overall cleanliness.
- Brush Roll Design: Motorized vacuums often come equipped with rotating brush rolls that agitate carpet fibers, loosening trapped dirt. This feature is particularly beneficial for deep pile carpets, as it helps to reach down into the dense fibers where allergens and grime accumulate.
- Height Adjustment: Many of the best motorized vacuum cleaners offer adjustable height settings to accommodate different carpet pile heights. This versatility allows users to optimize cleaning performance, ensuring that the vacuum is neither too harsh nor too gentle on the carpet.
- Filtration System: A high-efficiency particulate air (HEPA) filtration system is crucial for maintaining indoor air quality, especially in homes with deep pile carpets that can trap allergens. This type of filtration captures fine particles and allergens, preventing them from being released back into the air during vacuuming.
- Large Capacity Dustbin: Deep pile carpets tend to collect more dirt, necessitating a vacuum cleaner with a larger capacity dustbin. This reduces the frequency of emptying, allowing for uninterrupted cleaning sessions, which is particularly advantageous for extensive carpeted areas.
- Versatile Attachments: The best motorized vacuum cleaners often come with various attachments designed for different cleaning tasks. Tools such as crevice tools and upholstery brushes enhance the vacuum’s versatility, making it easier to clean edges and furniture without damaging the carpet.
What Advantages Does Vacuum Cleaner B Offer for Pet Hair Removal from Deep Pile Carpets?
The advantages of Vacuum Cleaner B for removing pet hair from deep pile carpets include powerful suction, specialized brush rolls, and advanced filtration systems.
- Powerful Suction: Vacuum Cleaner B is equipped with a high-performance motor that generates strong suction, which is essential for lifting pet hair embedded deep within the fibers of thick carpets. This capability ensures more effective cleaning, reducing the amount of hair left behind after a single pass.
- Specialized Brush Rolls: The vacuum features motorized brush rolls designed specifically for deep pile carpets, allowing it to agitate and loosen trapped hair more efficiently. These brush rolls can adjust to different carpet heights, ensuring that they maintain optimal contact with the carpet surface for thorough cleaning.
- Advanced Filtration Systems: Vacuum Cleaner B includes high-efficiency particulate air (HEPA) filters that capture allergens and fine particles along with pet hair. This not only improves the air quality in your home but also helps to reduce allergy symptoms for sensitive individuals.
- Pet Hair Tools: The vacuum comes with specialized attachments such as pet hair brushes and upholstery tools, which make it easier to remove hair from furniture and other surfaces. These tools are designed to work effectively on a range of fabrics, making the vacuum versatile for all pet-related cleaning needs.
- User-Friendly Design: Vacuum Cleaner B is designed with features like a lightweight body and easy maneuverability, which allow users to navigate around furniture and reach tight spaces without hassle. Additionally, features such as a large dustbin capacity reduce the frequency of emptying, making the cleaning process more efficient.
How Does Vacuum Cleaner C Enhance Cleaning Efficiency on Deep Pile Carpets?
A vacuum cleaner designed for deep pile carpets enhances cleaning efficiency through several key features.
-
Motorized Brush Roll: The inclusion of a motorized brush roll helps to deeply penetrate the carpet fibers, loosening dirt and debris trapped within. This agitation makes it much easier to lift and remove embedded particles.
-
Powerful Suction: High suction power is essential for deep pile carpets, which tend to trap dust and allergens. Advanced motor technology provides consistent suction performance across various carpet heights, ensuring thorough cleaning.
-
Height Adjustment: Many motorized vacuum cleaners come with adjustable height settings. This feature allows the vacuum to adapt to different pile heights, ensuring optimal contact and avoiding damage to delicate fibers.
-
Filtration System: A good vacuum for deep pile carpets often features a HEPA filter, which captures fine particles, dust, and allergens, leading to improved indoor air quality.
-
Large Capacity Dustbin: Deep pile carpets can accumulate significant amounts of debris, so a vacuum with a larger dustbin minimizes interruptions for emptying and enhances overall cleaning efficiency.
These combined features make motorized vacuum cleaners exceptionally effective at maintaining the cleanliness and appearance of deep pile carpets.
What Are the Benefits of Using a Motorized Vacuum Cleaner Specifically for Deep Pile Carpet?
The benefits of using a motorized vacuum cleaner specifically for deep pile carpet include enhanced cleaning efficiency, improved dirt and debris removal, and better maintenance of carpet appearance.
- Powerful Suction: Motorized vacuum cleaners are designed with stronger motors that provide powerful suction, which is essential for deep pile carpets where dirt and debris can become embedded. This power ensures that more particles are lifted from the fibers, resulting in a cleaner carpet.
- Height Adjustment Features: Many motorized vacuums come with adjustable height settings that allow the brush roll to be optimized for deep pile carpets. This feature ensures that the vacuum can effectively engage with the carpet fibers without damaging them, promoting thorough cleaning.
- Rotating Brush Rolls: The rotating brush rolls of motorized vacuums agitate the carpet fibers, helping to loosen dirt and dust that may be trapped deep within. This action not only cleans more effectively but also revitalizes the carpet’s appearance, making it look plush and well-maintained.
- Time Efficiency: Motorized vacuums tend to clean larger areas faster than traditional vacuums due to their powerful suction and effective brush mechanisms. This efficiency means less time spent cleaning and more time enjoying a clean home.
- Versatility: Many motorized vacuum cleaners are designed to handle various surfaces, making them versatile for homes with deep pile carpets as well as hard floors. This adaptability ensures that users can maintain cleanliness throughout their entire living space without needing multiple devices.
- Advanced Filtration Systems: A good motorized vacuum often includes high-efficiency particulate air (HEPA) filters that trap allergens and fine dust particles. This is particularly beneficial for households with allergies, as it improves indoor air quality by preventing allergens from being released back into the environment.
What Maintenance Tips Can Help You Maximize the Lifespan of Your Motorized Vacuum Cleaner on Deep Pile Carpet?
To maximize the lifespan of your motorized vacuum cleaner on deep pile carpet, consider the following maintenance tips:
- Regularly clean or replace filters: Keeping the filters clean is essential for optimal suction and performance. Clogged filters can cause the motor to work harder, leading to overheating and potential damage.
- Check and clear the brush roll: Hair and debris can easily become tangled in the brush roll, which can impede its function. Regularly inspecting and removing any blockages will ensure the brush operates efficiently and prolong its life.
- Inspect and replace belts as needed: The belts in a motorized vacuum cleaner can wear out over time, affecting the brush roll’s performance. Checking the belts for signs of fraying or damage and replacing them when necessary can help maintain the vacuum’s effectiveness.
- Empty the dust container regularly: A full dust container can reduce suction power and strain the motor. Emptying the container when it’s about three-quarters full will keep the vacuum working efficiently and help prevent dust and debris from clogging the system.
- Store the vacuum properly: Storing your vacuum in a dry, cool area can prevent damage from humidity and heat. Additionally, ensuring that the cord is properly wrapped and avoiding placing heavy items on top can protect the vacuum’s components.
- Schedule periodic professional servicing: Having your vacuum professionally serviced can help identify and address any issues before they become serious problems. A technician can clean internal components, check electrical connections, and ensure everything is functioning as it should.
- Use the right settings for deep pile carpet: Adjusting your vacuum to the appropriate height setting for deep pile carpet can enhance cleaning effectiveness and reduce wear on the machine. Using the wrong setting can lead to unnecessary strain on the motor and belt.
How Do Users Rate the Experience of Cleaning Deep Pile Carpets with Motorized Vacuum Cleaners?
- Cleaning Performance: Users appreciate motorized vacuum cleaners for their powerful suction capabilities, which are essential for lifting dirt and debris from deep pile carpets. The ability to agitate the carpet fibers helps in removing embedded dirt that traditional vacuums may leave behind.
- Ease of Maneuverability: Many users find that lightweight and ergonomically designed motorized vacuums make it easier to navigate around furniture and reach difficult areas. A vacuum that balances power with maneuverability allows for a more efficient cleaning process without causing physical strain.
- Noise Level: The noise produced by a motorized vacuum cleaner can significantly impact user experience, especially in households with pets or small children. Users tend to prefer models that operate quietly while still delivering strong suction, as this allows them to clean without disturbing the household.
- Maintenance and Reliability: Users often comment on the ease of maintenance, such as filter changes and belt replacements, which can affect long-term satisfaction. A reliable vacuum that requires minimal upkeep is typically favored, as it enhances the overall cleaning experience.
- Price and Value: The cost of a motorized vacuum cleaner is a significant factor for users when assessing its value. Many users look for models that provide a good balance between performance and price, often favoring those that come with warranties or additional features that justify a higher investment.