Key Elements of Amazon SEO
Keywords: Keywords are the terms that buyers use to search for products. Including the right keywords in your product title, bullet points, and description is crucial for Amazon SEO. Amazon’s A9 algorithm relies heavily on keywords to match your products with customer searches.
Primary Keywords: These are the main terms customers use, like "wireless headphones" or "coffee maker." These should be included in your product title and main description.
Long-Tail Keywords: More specific phrases like "wireless noise-cancelling headphones" or "programmable coffee maker with timer." Including long-tail keywords can help capture more specific customer searches.
Backend Keywords: Amazon allows sellers to add hidden keywords in the backend, which are not visible to customers but help improve search ranking. This is a great place to include alternative spellings, synonyms, or related keywords.
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