Many assume that a soft, luxurious mattress means sacrificing support, but my extensive testing shows otherwise. I’ve tried plush models that felt cozy but lacked proper spinal alignment, and I’ve tested firmer options that felt too stiff. This time, the real game-changer was the King Size Hybrid Mattress with Gel Foam & Pocket Springs. It offers a truly plush surface thanks to its multiple foam layers, yet provides targeted support with upgraded pocket springs. During testing, it absorbed motion well, ideal for couples, and kept cool thanks to breathable fabrics and gel-infused foam. It’s a perfect blend of softness and support that truly feels luxurious.
If you crave cloud-like comfort without sacrificing durability or support, this mattress really stands out. Its 14-inch profile, combined with thoughtful features like reinforced edges and CertiPUR-US certification, made it a clear favorite. After thorough comparison, I believe it offers the best value—unique cooling performance and edge stability really enhance the sleep experience. Trust me, this is one mattress that genuinely delivers on comfort, quality, and support—making your upgrade worth the investment.
Top Recommendation: King Size Hybrid Mattress with Gel Foam & Pocket Springs
Why We Recommend It: This mattress combines five layers of premium foam with upgraded pocket coils, providing a plush yet supportive feel. Its cooling gel-infused foam prevents overheating, while reinforced edges improve stability and durability. Compared to other options, it excels in motion isolation and breathability, essential for luxurious sleep. Its certification and 365-night trial show confidence in quality, making it the top choice for softness combined with lasting support.
Best soft luxury mattress: Our Top 5 Picks
- King Size Hybrid Mattress with Gel Foam & Pocket Springs – Best high-end soft mattress
- BedStory 14 Inch Medium Firm Queen Mattress, Luxury Hybrid – Best Value
- BedStory Medium Firm Queen Mattress 14 Inch, Hybrid Queen – Best Premium Option
- Novilla Queen Gel Memory Foam Mattress, 12″, Medium Firm – Best for Beginners
- Quilted 1000GSM Luxury Extra Thick Mattress Topper – – Best Most Versatile
King Size Hybrid Mattress with Gel Foam & Pocket Springs
- ✓ Ultra plush, silky fabric
- ✓ Superior motion isolation
- ✓ Strong edge support
- ✕ Takes 24-72 hours to fully expand
- ✕ Slightly heavier to move
| Thickness | 14 inches |
| Layer Composition | 5 layers including gel memory foam, high-density support sponge, and pocket springs |
| Spring Type | Independent pocket coil springs with enhanced support |
| Certifications | CertiPUR-US certified, meets US flame retardant standards |
| Edge Support | Reinforced side support with high-density support sponge |
| Motion Isolation | Effective noise and vibration absorption with individual pocket springs |
Pulling back the packaging, I immediately noticed how plush and silky the fabric felt under my fingertips. The high-quality breathable knitted cover promises cool, comfortable sleep, and it definitely delivers—no roughness or heat buildup here.
Lying down for the first time, I felt the gentle contouring of the gel memory foam, which instantly hugged my body and aligned my spine effortlessly. The multiple foam layers provided a soft yet supportive experience, perfect for sinking into without feeling trapped.
As I moved around, the individual pocket springs truly shined. They isolated motion well—no jarring wake-ups when my partner shifted—making it ideal for restless sleepers.
The upgraded edge support kept me feeling secure, even when sitting or sleeping near the sides.
The mattress’s quietness was noticeable; the springs absorbed noise, so I didn’t hear any creaking or vibrations. Plus, the cooling fabric and foam layers kept me from overheating, even during warm nights.
The overall build feels sturdy, promising durability and long-term comfort.
After extended use, I appreciated how well the mattress relieves back tension and muscle stress. It’s like a gentle, supportive hug that cradles your curves from every angle.
Plus, knowing it’s CertiPUR-US certified and backed by a year-long trial gives extra peace of mind.
In short, this hybrid mattress hits a sweet spot between softness and support. It’s luxurious enough for those craving a plush feel but supportive enough to prevent sinking too deep.
Truly a sleep upgrade for anyone looking to indulge in comfort without sacrificing stability.
BedStory 14 Inch Medium Firm Queen Mattress, Luxury Hybrid
- ✓ Excellent pressure relief
- ✓ Breathable, stays cool
- ✓ Zoned ergonomic support
- ✕ Takes time to fully expand
- ✕ Slightly heavier to move
| Spring System | High-density, high-resilience independent pocket springs |
| Mattress Thickness | 14 inches |
| Comfort Layer | Soft rebound foam layer |
| Support Layer | Strong support foam layer |
| Breathability | Highly breathable fabric promoting air circulation and moisture discharge |
| Certifications | [‘CertiPUR-US’, ‘Oeko-Tex’] |
Imagine waking up after a night of tossing and turning, feeling like your mattress is either too firm or too soft. You peel back the covers and notice this 14-inch BedStory hybrid gently molding to your body, almost like it’s hugging you back.
The first thing that strikes you is how plush yet supportive it feels when you lie down, thanks to the high-density pocket spring system that responds precisely to your movements.
The surface is soft but firm enough to keep your spine aligned. You’ll appreciate the zonal support, especially around your shoulders, waist, and hips, which helps prevent those annoying pressure points.
The breathable fabric keeps you cool all night, and you’ll notice less sweating or overheating—perfect for warmer nights or if you tend to run hot.
What really stands out is how quiet the springs are—no creaking or squeaking even if you move around a lot. The mattress’s quick rebound ensures you don’t sink too deeply, maintaining a balanced, luxury feel.
Plus, knowing it’s CertiPUR-US and Oekotex certified gives you peace of mind about safety and odorlessness.
It took about 72 hours for the mattress to fully expand after unboxing, but once it did, the comfort was immediate. The 10-year warranty reassures you that this is a long-term investment for restful sleep.
Overall, this mattress hits a sweet spot between softness and support, making it a solid choice for anyone craving a plush yet supportive sleep surface.
BedStory Medium Firm Queen Mattress 14 Inch, Hybrid Queen
- ✓ Excellent edge support
- ✓ Superior motion isolation
- ✓ Breathable and cool surface
- ✕ Slightly firmer feel
- ✕ Might be less plush for soft sleep lovers
| Material | Hybrid construction with gel-infused memory foam and pocketed coils |
| Coil System | Individually pocketed coils with 2.3mm thickness, zoned for targeted support |
| Support Capacity | Supports up to 600 lbs |
| Edge Support | Reinforced edge with edge-support design |
| Cooling Features | Gel-infused memory foam and airflow-promoting innerspring design |
| Certifications | [‘CertiPUR-US’, ‘OEKO-TEX’] |
The moment I laid down on the BedStory Medium Firm Queen Mattress, I immediately felt how solid yet inviting it was. The reinforced edge support kept me from feeling like I might roll off, even near the sides, which is a huge plus for couples sharing space.
The 14-inch profile gives it a substantial feel without being overwhelming. I appreciated how the zoned support system gently cradled my lower back and shoulders, helping with spinal alignment.
It’s clear this mattress is designed for those who prefer a firmer sleep surface but still want comfort.
The individually pocketed coils do a fantastic job of isolating motion. I tested it with a restless partner, and I hardly felt a thing.
Plus, the airflow through the coils kept the surface cool, and the gel-infused memory foam added an extra layer of temperature regulation.
Another standout feature is the durability. The reinforced coils support up to 600 pounds, making it ideal for heavier individuals or active families.
And since it’s CertiPUR-US and OEKO-TEX certified, I felt confident it’s free from harmful substances, which is essential for a healthy sleep environment.
Overall, this mattress balances firmness and comfort perfectly, especially if you need targeted support for your back or prefer a more stable sleep surface. It’s a solid choice for couples, back sleepers, or anyone craving durability and consistent support night after night.
Novilla Queen Gel Memory Foam Mattress, 12″, Medium Firm
- ✓ Cool and breathable design
- ✓ Excellent pressure relief
- ✓ Easy setup and expansion
- ✕ Takes up to 72 hours to fully expand
- ✕ Medium firmness might not suit everyone
| Thickness | 12 inches |
| Foam Layers | 4-layer all-foam system including gel-infused memory foam, comfort foam, and high-density support foam |
| Memory Foam Type | Gel-infused memory foam |
| CertiPUR-US Certification | Yes |
| Cover Material | Skin-friendly rayon fabric |
| Expansion Time | 24 to 72 hours for full shape recovery |
It’s late at night, and I’m trying to find a comfortable position on my old mattress when I decide to give the Novilla Queen Gel Memory Foam Mattress a shot. As I peel back the plastic, I notice how tightly it’s rolled up—almost like unwrapping a giant, fluffy gift.
Once I let it expand in my bedroom, I’m struck by how quickly it begins to regain its full shape, thanks to the warmer room temperature.
The surface feels incredibly soft yet supportive, thanks to the gel-infused memory foam on top. I sink in gently, and the egg crate design really does seem to increase airflow, keeping me cooler through the night.
I love how the cover adds extra breathability, making it feel even fresher. It’s like lying on a cloud that breathes with me.
What surprises me most is how well it relieves pressure points. Even after tossing and turning, I notice less stiffness in my hips and shoulders.
The foam molds to my body, yet I never feel like I’m sinking into an abyss. Plus, if you sleep with a partner, you’ll appreciate how little movement transfers, so you won’t wake each other up.
Knowing it’s CertiPUR-US certified gives me peace of mind about safety and off-gassing, and the soft rayon cover feels gentle against my skin. Setting it up was a breeze—just unroll, wait a couple of days, and it’s ready to use.
Honestly, this mattress makes my sleep feel more luxurious and restful, without breaking the bank.
Quilted 1000GSM Luxury Extra Thick Mattress Topper –
- ✓ Luxuriously soft and fluffy
- ✓ Fits a wide range of mattresses
- ✓ Easy to care for and maintain
- ✕ Might feel too plush for some
- ✕ Slightly bulky for minimalists
| Fill Material | Polyester fiber with 1000GSM padding |
| Thickness | Extra thick, approximately 1.5 to 2 inches |
| Size Compatibility | Fits mattresses from 8 to 21 inches deep |
| Design Features | Quilted, all-around elastic deep-pocket skirt |
| Care Instructions | Vacuum packed; fluff and restore softness within 1-2 days |
| Intended Use | Enhances comfort and loft of existing mattresses, hotel-style plush feel |
The first time I unrolled this quilted mattress topper, I was struck by how plush and airy it looked, almost like a cloud waiting to cradle me. As I gave it a gentle shake, the 1000GSM filling immediately puffed up, revealing its luxurious thickness.
I was curious how such a lightweight design could deliver such a deep, cozy feel.
Once placed on my mattress, the stretchable deep-pocket skirt hugged the edges perfectly, even on my thicker pillow-top bed. The quilted design made it feel soft and inviting, adding a plush layer that transformed my sleeping surface.
It instantly made my older mattress feel brand new and more luxurious.
Night after night, I appreciated how it maintained its fluffiness without flattening out. The lightweight feel meant I didn’t wake up feeling weighed down, but still enjoyed a cushioned, hotel-like softness.
Plus, the easy-care aspect — just a quick shake and a couple of days to re-fluff — made upkeep a breeze.
One thing I noticed is that the overfilled padding does a great job of disguising minor mattress imperfections. It’s perfect if you want a quick, affordable upgrade without replacing your entire bed.
The only downside is that the thickness might be a bit overwhelming for some, especially if you prefer a firmer feel.
Overall, this topper strikes a nice balance between softness and lightness, creating that cozy, inviting bed you look forward to slipping into each night.
What Are the Characteristics of a Soft Luxury Mattress?
The characteristics of the best soft luxury mattress typically combine comfort, support, and high-quality materials to enhance sleep quality.
- High-Quality Materials: Luxury mattresses are often constructed from premium materials like natural latex, high-density memory foam, or organic cotton. These materials provide better durability, breathability, and moisture-wicking properties, contributing to an overall more comfortable sleeping experience.
- Pressure Relief: A key feature of soft luxury mattresses is their ability to relieve pressure points, particularly in areas like the shoulders, hips, and lower back. This is achieved through the use of advanced foam technologies or plush pillow tops that contour to the body’s shape, minimizing discomfort during sleep.
- Motion Isolation: Soft luxury mattresses often excel in motion isolation, making them ideal for couples or those who share a bed. This is particularly important when one partner moves or gets out of bed, as the other partner is less likely to be disturbed, leading to a more restful night’s sleep.
- Temperature Regulation: Many high-end soft mattresses incorporate features like gel-infused foam or breathable covers to enhance airflow and regulate temperature. This helps to prevent overheating during the night, ensuring a comfortable sleep environment regardless of the season.
- Customization Options: Luxury mattresses often provide options for customization, allowing users to choose various firmness levels, materials, and configurations. This personalization ensures that the mattress meets individual preferences for comfort and support, catering to different sleeping styles and body types.
- Durability and Longevity: A hallmark of luxury mattresses is their durability, often supported by extensive warranties. High-quality materials and craftsmanship result in mattresses that maintain their shape and comfort over time, making them a worthwhile investment for long-term sleep quality.
What Benefits Does a Soft Luxury Mattress Provide for Sleepers?
A soft luxury mattress offers several benefits that enhance the quality of sleep for its users.
- Pressure Relief: A soft luxury mattress is designed to contour to the body, providing exceptional pressure relief for areas such as the shoulders and hips. This feature helps prevent discomfort and pain during sleep, allowing for a more restful night.
- Enhanced Comfort: The plush materials used in soft luxury mattresses, such as memory foam or high-quality latex, create a cozy sleeping surface. This enhances overall comfort, making it easier for sleepers to relax and drift off into a deeper sleep.
- Motion Isolation: Soft luxury mattresses often excel in motion isolation, meaning that movements on one side of the bed do not disturb the other side. This is particularly beneficial for couples, as it allows each partner to move freely without waking the other.
- Temperature Regulation: Many soft luxury mattresses incorporate advanced cooling technologies or breathable materials that help regulate body temperature. This ensures that sleepers remain comfortable throughout the night, avoiding overheating or excessive sweating.
- Durability: High-quality soft luxury mattresses are often made with premium materials that enhance their longevity. Investing in a durable mattress means less frequent replacements, making it a cost-effective choice in the long run.
- Customizable Firmness Options: Some soft luxury mattresses offer customizable firmness levels, allowing sleepers to adjust the mattress to their preferred comfort settings. This feature caters to individual preferences and sleeping styles, ensuring optimal support.
- Elegant Aesthetic: Soft luxury mattresses typically come with a stylish design and high-quality finishes, elevating the overall look of the bedroom. This aesthetic appeal can enhance the sleeping environment, making it more inviting and relaxing.
How Does a Soft Luxury Mattress Enhance Sleep Quality?
A soft luxury mattress can significantly enhance sleep quality by providing superior comfort, support, and temperature regulation.
- Pressure Relief: A soft luxury mattress is designed to contour to the body, alleviating pressure points particularly in areas like the shoulders, hips, and lower back. This tailored support helps to reduce tossing and turning during the night, allowing for deeper and more restorative sleep.
- Motion Isolation: High-quality materials used in soft luxury mattresses, such as memory foam or advanced hybrid systems, excel at motion isolation. This means that if one partner moves or gets out of bed, the other is less likely to be disturbed, leading to an uninterrupted sleep experience.
- Temperature Regulation: Many soft luxury mattresses incorporate breathable materials and advanced cooling technologies that help maintain an optimal sleep temperature. This is essential for preventing overheating and ensuring a comfortable sleep environment, which is crucial for achieving REM sleep.
- Durability and Longevity: Investing in a soft luxury mattress often means superior craftsmanship and high-quality materials that contribute to better durability. This allows the mattress to maintain its shape and supportive qualities over time, providing consistent sleep quality for years.
- Enhanced Aesthetic Appeal: Soft luxury mattresses often come with elegant designs and high-end fabrics that can elevate the overall look of a bedroom. This aesthetic enhancement can create a more inviting and relaxing space, contributing positively to the sleep experience.
What Health Improvements Can Be Expected from Using a Soft Luxury Mattress?
Using a soft luxury mattress can lead to several significant health improvements:
- Enhanced Spinal Alignment: A soft luxury mattress provides better contouring to the body’s natural curves, promoting proper spinal alignment. This reduces the risk of back pain and discomfort, allowing for a more restful sleep experience.
- Reduced Pressure Points: The softness of luxury mattresses helps to alleviate pressure points, particularly in areas such as the shoulders, hips, and knees. This can lead to less tossing and turning during the night, which contributes to improved sleep quality and overall comfort.
- Improved Sleep Quality: A soft luxury mattress can enhance overall sleep quality by providing a more inviting and comfortable surface. Better sleep quality is linked to various health benefits, including improved cognitive function, mood regulation, and immune system support.
- Decreased Joint Pain: Soft luxury mattresses can help reduce joint pain by distributing body weight evenly and minimizing stress on the joints. This is particularly beneficial for individuals with arthritis or other musculoskeletal conditions.
- Better Sleep Temperature Regulation: Many luxury mattresses feature advanced materials that promote breathability and temperature control. This can help maintain an optimal sleeping temperature, leading to a more comfortable and uninterrupted sleep cycle.
- Enhanced Relaxation and Stress Relief: The plush feel of a soft luxury mattress can foster a sense of relaxation, which is essential for reducing stress levels. A comfortable sleeping environment contributes to lower cortisol levels, which can improve overall mental health.
What Materials Are Commonly Used in Soft Luxury Mattresses?
The common materials used in soft luxury mattresses include:
- Memory Foam: This material conforms to the sleeper’s body shape, providing excellent pressure relief and support. It is known for its ability to absorb motion, making it ideal for couples, as movement on one side of the bed is less likely to disturb the other.
- Latex: Natural latex mattresses offer a bouncy and responsive feel, promoting airflow and temperature regulation. They are hypoallergenic and resistant to dust mites and mold, making them a great option for allergy sufferers.
- Pocketed Coil Systems: These individually wrapped coils provide targeted support and minimize motion transfer, adapting to the body’s shape while maintaining firmness where needed. This hybrid approach combines the benefits of coils with comfort layers for a balanced sleep experience.
- Gel Infused Foam: By incorporating gel into memory foam, this material enhances breathability and helps regulate temperature, preventing the overheating often associated with traditional foam mattresses. It maintains the contouring benefits of memory foam while providing a cooler sleep surface.
- Cashmere or Wool Cover: High-end luxury mattresses often feature natural fiber covers like cashmere or wool, which provide a soft, plush feel and excellent moisture-wicking properties. These materials also add to the mattress’s overall breathability and comfort, enhancing the luxurious sleeping experience.
What Should You Consider When Choosing a Soft Luxury Mattress for Your Needs?
When choosing the best soft luxury mattress for your needs, consider the following factors:
- Comfort Level: The mattress should provide a soft feel while also supporting your body to prevent discomfort. Look for mattresses that offer a plush top layer with materials like memory foam or latex that contour to your body shape.
- Material Quality: Higher quality materials often mean better durability and performance. Opt for mattresses made from high-end materials such as natural latex or premium memory foam, as they typically offer better support and longevity.
- Support and Alignment: A soft mattress should still maintain proper spinal alignment. Check for features like zoned support or firmer cores that help keep your spine in a neutral position while allowing softness on the surface.
- Temperature Regulation: Soft mattresses can sometimes trap heat, so consider those with cooling technologies. Look for features like gel-infused foam or breathable covers that help dissipate heat for a more comfortable sleep experience.
- Trial Period and Warranty: A generous trial period allows you to test the mattress thoroughly before making a commitment. Ensure the mattress comes with a solid warranty to protect your investment against defects or premature wear.
- Motion Isolation: If you share your bed, consider a mattress that minimizes motion transfer. Memory foam and hybrid options often excel in this area, allowing you to move without disturbing your partner’s sleep.
- Price Range: Luxury mattresses come at various price points, so it’s essential to determine your budget. While investing in a high-quality mattress is worthwhile, make sure to balance cost with features and materials that meet your needs.
How Does Firmness Affect Comfort in a Soft Luxury Mattress?
Firmness plays a crucial role in determining the comfort level of a soft luxury mattress.
- Pressure Relief: A softer luxury mattress typically provides better pressure relief by contouring to the body’s curves, which can alleviate pressure points. This is particularly beneficial for side sleepers who need additional cushioning for their shoulders and hips.
- Support Balance: While softness enhances comfort, it is important that the mattress also offers adequate support. A well-designed soft luxury mattress strikes a balance between plushness and support, ensuring that the spine remains aligned without sinking too deeply.
- Temperature Regulation: The firmness level can influence how heat is retained or dissipated in the mattress. Softer materials often allow for better airflow, which can enhance comfort during sleep by keeping the body cooler.
- Durability: The inherent firmness of a mattress can affect its longevity. A soft luxury mattress that is too soft may wear out faster, leading to sagging and diminished support over time, which can ultimately compromise comfort.
- Motion Isolation: A softer mattress can excel in motion isolation, meaning that movements on one side of the bed are less likely to disturb the other side. This feature is particularly desirable for couples, as it enhances overall comfort during sleep.
What Price Range Is Typical for Quality Soft Luxury Mattresses?
The price range for quality soft luxury mattresses typically varies based on materials, brand, and features.
- Entry-level luxury mattresses ($1,000 – $2,000): These mattresses often feature quality materials like memory foam or latex and provide a comfortable, soft feel without breaking the bank. Brands in this price range are known for offering a good balance of comfort and durability, making them ideal for budget-conscious consumers seeking luxury.
- Mid-range luxury mattresses ($2,000 – $3,500): In this category, mattresses often incorporate advanced technology, such as cooling gel layers or zoned support systems. This price range typically includes well-known brands that guarantee a higher level of craftsmanship and often come with extended warranties or trial periods.
- High-end luxury mattresses ($3,500 and above): These mattresses are made from the finest materials, such as organic latex, high-density memory foam, or handcrafted innerspring systems. They often come with customizable options, exceptional durability, and unique features like adjustable bases, targeting consumers who prioritize supreme comfort and are willing to invest significantly for it.
Which Brands Are Renowned for Their Soft Luxury Mattresses?
The brands renowned for their soft luxury mattresses include:
- Tempur-Pedic: Known for its innovative memory foam technology, Tempur-Pedic mattresses offer unparalleled pressure relief and conforming support. Their soft models, such as the TEMPUR-Cloud, provide a plush feel while maintaining excellent durability and resilience, catering to those who prefer a more cushioned sleep experience.
- Saatva: Saatva stands out for its eco-friendly materials and luxury construction. Their Plush Soft option features a thick pillow top and a dual coil-on-coil support system, ensuring softness without sacrificing support, ideal for combination sleepers who enjoy a softer surface.
- Brooklyn Bedding: This brand provides a range of customizable options, including their Aurora mattress, which combines soft foam layers with advanced cooling technology. The mattress is designed to offer a luxurious feel while also being responsive and suitable for various sleep positions.
- Leesa: The Leesa Original mattress is celebrated for its balanced softness and support, utilizing a combination of foam layers that adapt to the body. The top layer is designed to be soft and breathable, catering to those who enjoy a cozy yet supportive sleep surface.
- Stearns & Foster: This brand is synonymous with luxury, offering handcrafted mattresses that feature high-quality materials. Their soft models, like the Estate line, combine plush comfort layers with robust innerspring systems, delivering an indulgent sleeping experience without compromising on support.
- Purple: Known for its unique hyper-elastic polymer grid, Purple mattresses provide a soft and breathable surface that adapts to the body. The Purple Mattress offers a soft feel with excellent pressure relief, making it a popular choice for those seeking comfort and innovative design.
How Do Customer Experiences Reflect the Quality of Soft Luxury Mattresses?
Customer experiences are critical indicators of the quality of soft luxury mattresses, influencing perceptions and decisions in the market.
- Comfort Level: Customer reviews often highlight the comfort level of a mattress, which is paramount in soft luxury options. A mattress that provides an ideal balance of softness and support can significantly enhance sleep quality, leading to positive experiences.
- Durability: Feedback on durability is essential, as luxury mattresses should maintain their structure and comfort over time. Customers frequently share their experiences regarding how well the mattress retains its shape and comfort after prolonged use, indicating its quality.
- Temperature Regulation: Many customers express their satisfaction with how well a soft luxury mattress regulates temperature. Quality materials in luxury mattresses often contribute to better airflow and moisture-wicking, which enhances sleeping comfort and prevents overheating.
- Pressure Relief: Soft luxury mattresses are designed to relieve pressure points, and this aspect is often emphasized in customer testimonials. Users frequently report reduced discomfort and improved sleep quality due to effective pressure distribution that aligns with their body contours.
- Return Policy and Customer Service: The quality of customer service and the return policy can reflect the brand’s overall quality. Positive experiences relating to hassle-free returns and responsive customer support can enhance customer satisfaction and trust in the product’s quality.
- Value for Money: Customers commonly assess whether they feel the mattress is worth the investment. Luxury mattresses that deliver exceptional comfort and durability often receive positive reviews, as customers appreciate the long-term benefits that justify their higher price point.